You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. Some stakeholders are more involved than others. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. the rise and decline in fuel costs affect the lifespan of many airlines. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. Basing management decisions on economic profit (e.g. they aim to be considerate to their neighbour while delivering value to customers. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. This increased competition and consequently more people began using air travel as their preferred mode of travel. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. Analyzes how the demand for jet fuel strains the supply system in volusia county. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. Widely used in project management, stakeholder mapping is typically performed at the beginning of . You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. How to create a stakeholder map in 3 steps. Need a custom Essay sample written from scratch by Protecting and building brand awareness and consideration. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Introduction and History. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. 1734 Oak Tree Road Edison, NJ. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. Explains that ba is in a competitive lucrative position because of the high-high situation. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. Impact of Covid-19 on the economy and airline industry, 1. Explains that the employer association wants to help between the negotiations between keith's rescue dogs and the trade union. 1515 Paper (A+ . Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. increased competition has forced ryanair to reduce fare prices. False. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). These should include practices and policies which are in line with the company mission. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Define the scope, goals, and desired outcomes of your project. According to this airline, this airlines ROCE indicates a very steady company. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). All rights reserved. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. For different referencing styles and detailed guidelines, please click here. Therefore the target customers were leisure and casual travelers with no service for business class travelers. Improving CSAT across the whole customer journey. 4. Appreciate and Manage Uncertainties and Reservations Explains how easyjet's employees can affect the business in many ways. The plans are underway to increase the fleet of this airline. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Within an enterprise, stakeholders may also include managers and staff. pour que tu m'aimes encore partition piano pdf. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. Best Essays. This section is available only in the 'Complete Report' on purchase. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Development and justification of an Easy Jet strategy map. Explains that there is no clear classification of the airline industry because it serves a broad purpose. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. Top Quality. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . Engage with your stakeholders. First choice brand and increasing customer loyalty. Zoom out. Subsidiaries, Partnerships and Collaborations Report. This allows you to easily see who can influence your project and how each person is related to the other. a product or service. These monopolies denied other interested stakeholders from actively taking part in the industry. if they lose recognition, it would also decrease recognition for their sponsor. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. union wage premiums show the direct benefits of being a member. 2. easyJet seek to strengthen their position in key markets as the competitive landscape evolves. 2. The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. This has been clearly captured in the vision and the mission statement of this company. The company has invested in the efficient use of airports. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. You can build your own Stakeholder map using the simple steps summarized below: 1. Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. These include new competitors who are looming within the market. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). Retrieved 22 February 2015. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Forces model to analyze the competitive environment for easyJet. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Strong operational efficiency leading to a low-cost model. Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. Heavy regulatory environment with three different European airlines regulators, 1. This is IvyPanda's free database of academic paper samples. Table of Contents. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. brand reputation, economy of scale, and cost control are key success factors of ba. A stakeholder map typically falls on a two-by-two grid. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Grow your business. 2. There are no assigned seats, no meal, no movies and no first class travel on its flights. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. IvyPanda. 3. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. The second aspect which is on the strategy of this company is sustainability. These include the emerging technological trends in the market. 2019 Ted Fund Donors I combine my deep expertise in change management with culture design and change leadership development. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. the risk free rate is typical given the current economy and market risk premium. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. One of the most important aspects which have made this airline to stand out is the route system. easyjet stakeholder mapping . Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. In this case, there is no cut throat competition among the supplier of these airplanes. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. About stakeholder mapping in Smaply and a step by step introduction. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. I have 25+ years' experience . Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Changing priorities for consumers to drive ancillary revenues, 1. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. In addition, a stakeholder analysis can help you: Gain more support and resources. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. EasyJet Company's Strategic Analysis and Marketing. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. The key strategic approach which has made this airline to get to this point is the low cost fare structure. The Summary report contains the SWOT & PESTLE table contents only. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . These monopolies denied other interested stakeholders from actively taking part in the industry. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. You are free to use it for research and reference purposes in order to write your own paper; however, you 3. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Explains the discount rate used to determine the npv of future profits is 10.5%. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. 3. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. In addition, the airline should consider having community programs which demonstrate to all other companies how a business can directly affect the people and communities in the many cities which it serves through outreach services and community building activities. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. This is because the airline has been able to capture key routes in Europe. When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. It can be understood that . Currently, the airline industry faces certain threats. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. employers or management may lose a large sum of profit because of the inoperative production. Easyjet Analysis. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. EasyJet is a British low cost airline company that flies both domestic and international routes. The tables below illustrate the current state and future plans of the company. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. Impact of consumer uncertainty on Brexit, 1. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. easyJet will maintain its advantageous cost position through continued cost action. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. The companys activities are aimed at offering international air transportation. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. A key aspect of planning for profitability is to sustain the core businesses of an airline. in 2004, the ordinance allowed a wage increase of 33%. So, here, I want to share with you my favorite 6 Stakeholder A. Your privacy is extremely important to us. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Purpose. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. There are so many benefits you get from the proper implementation of stakeholder analysis. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). 3.2. Are you looking for a report which is not covered on our website? Analysis, Pages 18 (4448 words) Views. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. That's too much for a short video. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms.
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